During our induction week at UCA, Brian Johnson, our subject leader of MA in Design, Innovation and Brand Management at UCA, specifically highlighted the area of visiting London and getting inspired by various London design events/exhibitions etc. He motivated us to draw inspiration from such events to grow our knowledge and creativity throughout the year. As soon as he mentioned the London Design Festival, I felt like the time had come to visit LDF’21, which I have been following for years and have conducted the case study of its festival branding.
London Desing Festival, 2021:
London Design Festival is celebrated for nine days each September; London provides the stage for thousands of individual designers and artists, companies, organisations and nations to come together to celebrate and promote London as the design capital of the world. On 25th September’ 21, my two friends and I were ready to explore LDF’21. We decided to visit Mayfair, listed as one of the districts in LDF’21.
Following are the exhibitions/installations that we visited in LDF’21:
Sonic Bloom by Yuri Suzuki was a community-focused, multi-sensory installation exploring the nature of communication through sound. It was huge with three primary colours, i.e. yellow, red, and blue. This installation was a playground of sound, rebuilding a sense of community in London after a long period of isolation. We got up close to the Sonic Bloom to play with sound and explore every essence of human connection. I observed that Sonic Bloom was one such installation connecting humans purely based on creativity and natural logic, eradicating the technology.
Zuma - Sound and Light. Reinvented. - Zuma is an audio company, and that’s also a competent home company. We experienced natural, high-quality colour rendered lighting and truly immersive high-fidelity audio entering Zuma. The representative of Zuma explained to us about its ultra-compact, high-performance loudspeaker with a low energy LED light - all housed within a stylish, deceptively simple to install ceiling light fixture. After experiencing ZUMA, I analysed that this brand is driven by innovation, considering humans at its centre.
Looking for A Certain Ratio by Angus Hyland and Marion Deuchars - Angus Hyland is a partner at Pentagram Design, London, and Marion Deuchars has a sparkling history of commercial work from postage stamps to magazine covers. Meeting both of them at the exhibition was optimistic. In ‘Looking for A Certain Ratio’ - Angus Hyland’s graphic artworks search for beautiful compositions and harmonies within sacred geometry, from striking pigmented colour combinations to subtle pastels. Marion’s works on stone are exquisite compositions in miniature. Tactile and colourful, they were created in response to each stone and mood. Observing their artworks, I reflected a strong message coming through that inside every graphic designer and illustrator is an artist demanding to be set free.
Neon by Jochen Holz - A sculptural neon light display blew my mind when I understood its construction whilst talking with Jochen Holz, and he said, “These neon pieces explore possibilities for sculptural lighting. Conventional neon uses thin gauge tubing and is usually flat-mounted onto boards or inboxes. I am using much bigger and thicker borosilicate glass tubing, so they change from flat to free-standing 3d shapes and from light contours to light emanating forms.” The neon installations were the actual evidence of minimalism, exploring material to its best and artistic innovation.
I was feeling so creatively inspired that I wanted to visit more and more exhibitions/installations like these, and so we explored 1/2 another concept in which I was so busy observing that I forgot what the name of the artworks was and who created it. Though I still have the photographs of it.
Cartoon Museum:
On our way back, we came across The Cartoon Museum, also known as the rare London gallery where you’re encouraged to laugh out loud (Time Out), where my inner-child was awakened just by observing the fun and colourful window display. The Cartoon Museum showcases the best from over 200 original British cartoons, caricatures and comics, and I couldn’t be more excited. I discovered the roots of British cartooning and got lost in the world of V for Vendetta-Behind the Mask, which showcased the whole process of its making and philosophy.
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